Nailed It!

Let’s start with your image

Last week we talked about getting off our heels and putting new life into our marketing efforts to benefit our businesses. I’m sure we have all read or heard of businesses that prosper during downturns. One thing they have in common is energizing their marketing efforts for their widgets. And their success doesn’t require selling the magical widget. They separate themselves from the crowd of competitors and demonstrate why their service or product is at least as good as what’s out there and why potential customers should buy from them. Continue Reading »

TIME TO JUMPSTART YOUR BUSINESS!

Who hasn’t read the paper lately or listened to the news? We’re in tough economic waters. As if they need to tell the listening business owners who have been paring inventory, marketing plans and people for months weathering the storm-and it’s not over. And then we get to look forward to winter, not typically a robust time of year for most businesses.

So here we are, in a challenging business environment we haven’t felt for years-didn’t feel good then, certainly doesn’t feel good now. Time to put the paper down, turn off the doom and gloom news, take action, and get back to basics. Continue Reading »