Dec 31 2008
Time to take a breather from the business
Time to take a breather from the business and redirect our attention to themore important things in life like enjoying the holidays with family and friends. Your customers are also taking a well deserved break unless they are in retail frantically trying to liquidate inventory and maybe make a few dollars.
During this hiatus you can actually do some healthy, productive things for you and your business:
First, enjoy yourself! The business will be okay for a few days without you worrying about it-you can’t compete with Christmas and the Holidays. Do whatever sets you free mentally and physically-running, walking, movies, shopping, skiing, surfing, bowl games, basketball…lots to do. Need to recharge your batteries, outlook and attitude.
If you do go to the office, there are some productive activities that can help you in the New Year. The New Year brings hope but let’s not forget valuable information from this year and even last year.
Without the phone ringing, look back over last two years to see who you sold the first quarter. It’s easier to follow up with old accounts and check for reorders than make cold calls.
Review your biggest accounts from this year and compare to last year. You’ll notice some new players and some unfortunate absences. Time to see where they went and if you can recapture that business.
Line out your first quarter marketing strategies. Develop a schedule with milestones for your marketing campaign.
Put together a list of your target accounts by priority, level one, two and three. You’ll like to come back to the office after the holidays and have a game plan in place with your renewed energy.
Down time can be a healthy thing. Use this opportunity wisely when you take a break from the festivities. Probably a good time to clean out the office clutter for a visual clean start as well for the New Year.
For me, off for some shopping and maybe a run on snow covered streets…but only after I get on the roof of our building and clean out an obviously clogged drain leading to a constant drip in my office. Three feet of snow in 1½ days will do that!
We wish you a Safe, Joyous Holiday and Happy, Prosperous New Year!
The Staff at Instant Sign Factory!
