Feb 02 2009
Put Spring in your sales – now!
Good News! It’s a miracle! Got up this morning, looked into the mirror and realized most of us are still alive, though slightly bruised from fighting our way though most of the winter months. It’s like working out and using those muscles or marketing and operation tools we haven’t used in a long time – in some cases years. Sore yes, but after reading about how terrible it is from every form of media, you might think it was a foregone conclusion that our businesses were in the grave.
Spring is in sight. Days are longer, people are starting to go outdoors, and the phones are actually starting to ring a few times – certainly more than a few weeks ago. Can’t wait for the government or TARP to jumpstart our businesses or sales – of course we all know that, but had to be said.
Time to wick some of that Spring activity into February. We need to remind our current and prospective customers that it’s a good time to buy for future needs. Most manufacturers have capacity to fill before the spring activity starts to trickle in which means deals!
So let’s all do our part and inform our customers that it’s a good time to buy our widgets because you are offering an economic benefit – an incentive to buy! Discount offerings work – check your local, national retailers, they’ve been doing it for years.
Action:
- Identify a list of products you can discount. Your reasons might be excess inventory, products that carry margins that can absorb the discount, get some business in the doors, etc. It may not be what they are buying today but you are in front of them with your brand. Again, it’s the valuable impressions!
- Pick your time line – two weeks, the month of February, whatever fits. No value or sense of urgency to buy with no time line.
- Get the word out – emails, direct mail, signage, and decals on all outgoing communication including statements, invoices, etc.
Yes, Instant Sign Factory is jumping on board by offering a 15% discount off banners, decals, vehicle lettering, metal and plastic signs through February to help you get the word out to your customers. It’s an inexpensive way to communicate your message or just take care of some signage, decal or vehicle graphic that needs refreshing or redoing. Let us know how we can help!
Spring may not have sprung, but signage is one of the best ways to put Spring in our sales in February – NOW!
Good Selling!
