Feb 27 2009
Why use dimensional letters?
Why use dimensional letters?
Dimensional letters whether on the outside of a building or in the reception area of a business adds an aura of presence, a substantive statement of confidence and longevity. It’s not just a shingle or sign thrown up to identify a business, which are effective for identifying a business and what they do. It’s a bolder impression. People have been exposed to dimensional lettering over the years at companies that are attempting to project an impression of confidence, stability and longevity like government buildings, large corporate entities, law firms, and, yes, financial institutions. The list goes on.
Dimensional letters can give you an edge in the perception of your company compared to your competitors. They cost more money than typical signage, but can also instill an impression of confidence to your customers that lead to sales! You are making a statement that your business is strong, committed to the future – because the lettering appears more permanent, so do you.
The most common applications are on the exterior of a building if the business is the primary tenant, the entryway or reception area of an office and some times the letters will be mounted on a rigid material like plastic, Plexiglas or even wood. In this last case the sign can then be moved to different locations.
Exterior applications:
There are a large number of letter characters (fonts) available in many different sizes and colors. These are typically made of molded plastic and are attached to the building with studs and or silicone. Some shapes have rounded faces and some flat. Cast metal letters are also available but obviously more expensive. Custom molds for logos or modified fonts are available. Foam letters which are used at times are not highly recommended. Unlike with more expensive plastic letters, birds like to peck holes in the foam letters plus they don’t have the life expectancy.
Interior applications:
There is a little more flexibility associated with these applications. The molded plastic letters can work nicely but now we can use foam letters in various thicknesses and finishes. The depth of the letters can range from .25″ to 2″ depending on material and manufacturer. The surfaces of these foam letters not only come in standard colors, but also offer the metallic brushed or mirror surfaces in gold, bronze and silver.
Installation:
For exterior applications high on the side of a building, it is recommended that an experienced installer is used. Templates are available and highly recommended for dimensional letter orders. For office installations, especially when patterns or templates are available, the process is easier which opens the installation to even the end user. Studs can be used but also just double stick tape can be used due the light weight of the letters. Installation guidelines are available.
Dimensional letters have their place and worth consideration for your business especially in today’s economy where value of impressions count!
Check out our dimensional lettering install videos http://www.instantsignfactory.com/gemini_videos.php of Gemini dimensional lettering – we are a Gemini authorized dealer. Learn more about dimensional lettering here http://www.instantsignfactory.com/gemini.php.
Good signing!
