Sep 21 2009
Recovery? Recession Over?
Recovery? Recession Over?
We’ve all heard the play on words lately! Is the “recovery” in sight or is it as elusive at that almost forgotten word “retirement”. Most businesses have had “survival” as their mantra the past two years and will continue as long as “uncertainty” reigns. Have we “bottomed out” or as Warren Buffet said recently mired at the “plateau at the bottom” not knowing if we’ll be here a day, weeks, or months.
To those of us as business owners or decision makers working in the trenches every day, our outlook will continue to be “cautious” with “restrained optimism”. So as we go forward with the newly defined “business as usual” we need to take advantage of the reported “green shoots” and up tick in the marketplace.
Businesses and consumers have been “hoarding cash” due to the “cloudy horizon”. But as confidence slowly increases and the businesses replenish “depleted inventories” which are at “historic lows” we should be in position to “reap the benefits”.
Those who are consistent with their message and exposure will be the first to have their phones ring and have increased activity on their website – both leading hopefully to sales!
Blogs, direct mail, specials, signs, vehicle graphics, decals, banners, window graphics etc – it’s inexpensive exposure and effective. “Stay on task” for there is still “rough sledding ahead” and we’re definitely not “out of the woods”!
The “good news” is that we have “weathered the storm” and that there is “daylight ahead” and that is exciting!
“Good Selling”