Nailed It!

Okay, many of your customers are off vacationing or these days – either gone physically or as you may notice, mentally, wishing they were somewhere else.  But businesses are still servicing people’s needs and services.

Get your name or brand in front of those customers actually using your services to reinforce awareness of your company and offerings. An easy and inexpensive way is to place decals on all products going to your customers – on the product, on the packaging, even on the invoices. You might even throw out a special or two to wick in some more sales this month.

Numerous “impressions”, big or small influence buying habits creating a subliminal awareness and even familiarity of your services – it’s important to be “out there” in the market. Decals are an effective way to bring attention to your business beyond the normal and more expensive mediums, like print and television ads.

Take advantage of our decal special this month and get your company out in the marketplace. Then check the results. You might be pleasantly surprised and pleased with the return on your investment!

Good Selling!

Decals – Big Bang for the Buck

Think about it. How can we reach our existing and potential customer base to enhance our visibility and brand without breaking the bank with the typical expensive mediums available? Decals! No matter what size big or small, you can enhance your visibility and “impressions” daily to the market place.

You have flexibility on shape, sizes, artwork and budget. Let’s list a few of the most common applications:

• Your decals on every product you ship out the door. Attrition occurs with every customer you deal with so it’s always a good reminder to those on the receiving end where the product came from.
• Your decals for display in your customers’ windows
• Your decals for display on vehicles

Here are some of the many applications of decals for you or your customers:

• School booster clubs for vehicles-universities to grade schools
• Decals for school or club sport teams
• Parking permit decals for businesses and schools
• Campaigns-political or some local initiatives-for display on vehicles
• Product branding
• Equipment identification and instructions for manufacturers
• Construction companies for equipment identification, vehicles, hardhats, etc
• Vehicles decals/graphics-cars, trucks, motorcycles, boats, all recreational vehicles
• Promotional decals-create or pick any unique design and make them available to customers for free. Seasonal or holiday designs are popular-Winter, Fourth of July

There are many types of decals:

• Standard outdoor decals with the adhesive on the back
• Indoor decals with face adhesive
• Decals exposed to potential abrasion requiring added protection with a laminate overlay
• Temporary decals where easy removal is important
• High tac adhesives where surface bonding is an issue

The benefits of decals are diversity in applications, size, graphics, low shipping costs, maximum visibility to customers for a reasonable cost.

Especially in this market, we need to capitalize on efficient, cost effective ways to promote our products with maximum visibility to existing and potential customers.

Decals, good bang for the buck!

Good Selling!

First quarter review – yikes, are you kidding! It’s two weeks short of ending first quarter. It wasn’t too long ago that I was figuring out how to navigate the rocky shoals of this whole year.

Did the ground hog, or was it Adam Smith just see his shadow? Where do we look today for credible economic information – what can or should we expect? The consensus by those in the know or in the “should know”, including your local banker project slow recovery. Probably no discernable change to most of us until late this year or as late as 4th quarter 2010. It’s as your instincts suspected, a continuance of business “not as usual”.

We all need to review our business model even after we adjusted it late last year, and see if it still applies to this market. Shortly, you will have a three month history to weigh and analyze your situation – expenses, revenues, margins, etc. Chose a strategy that is realistic and tough. It’s always a nice problem to deal with increased production and hiring, but we should wait to see the “whites of their eyes” for the up tick in our business before we slip on those rose colored glasses. Continue Reading »