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First quarter review – yikes, are you kidding! It’s two weeks short of ending first quarter. It wasn’t too long ago that I was figuring out how to navigate the rocky shoals of this whole year.

Did the ground hog, or was it Adam Smith just see his shadow? Where do we look today for credible economic information – what can or should we expect? The consensus by those in the know or in the “should know”, including your local banker project slow recovery. Probably no discernable change to most of us until late this year or as late as 4th quarter 2010. It’s as your instincts suspected, a continuance of business “not as usual”.

We all need to review our business model even after we adjusted it late last year, and see if it still applies to this market. Shortly, you will have a three month history to weigh and analyze your situation – expenses, revenues, margins, etc. Chose a strategy that is realistic and tough. It’s always a nice problem to deal with increased production and hiring, but we should wait to see the “whites of their eyes” for the up tick in our business before we slip on those rose colored glasses. Continue Reading »

Why use dimensional letters?

Dimensional letters whether on the outside of a building or in the reception area of a business adds an aura of presence, a substantive statement of confidence and longevity.  It’s not just a shingle or sign thrown up to identify a business, which are effective for identifying a business and what they do. It’s a bolder impression.  People have been exposed to dimensional lettering over the years at companies that are attempting to project an impression of confidence, stability and longevity like government buildings, large corporate entities, law firms, and, yes, financial institutions. The list goes on.

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How Do They Know? What Are They Trying to Tell Us?

 After a cold, long winter not to mention a cruel, torrid economic environment, the birds are back making conversation in the wee morning hours after a long, self imposed exile.  I can’t say for sure what they were squawking about, but I think it was change is coming; spring, rebirth – time for rebuilding. Longer days, people taking to the streets, attitudes changing; activity, it’s all good for business.

 So here we all are, having survived our impending demise as reported in the news; time to get on the horse and proactive towards increasing sales and making some profits.

 Think Spring - what is the mindset of your customers this time of year? How can we direct attention to the benefit of our widgets to current and potential customers?  Let’s tailor our marketing efforts to what our customers are looking for now. Continue Reading »

Good News! It’s a miracle! Got up this morning, looked into the mirror and realized most of us are still alive, though slightly bruised from fighting our way though most of the winter months. It’s like working out and using those muscles or marketing and operation tools we haven’t used in a long time – in some cases years. Sore yes, but after reading about how terrible it is from every form of media, you might think it was a foregone conclusion that our businesses were in the grave.

Spring is in sight. Days are longer, people are starting to go outdoors, and the phones are actually starting to ring a few times – certainly more than a few weeks ago. Can’t wait for the government or TARP to jumpstart our businesses or sales – of course we all know that, but had to be said.

Time to wick some of that Spring activity into February. We need to remind our current and prospective customers that it’s a good time to buy for future needs. Most manufacturers have capacity to fill before the spring activity starts to trickle in which means deals! Continue Reading »