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Window Lettering and Graphics

Why’s this so important? Because it’s all about you and your business! If designed properly, it sends a message, every day, all year long about who you are and what services and products you offer. It may not be as affective as hiring those talented, or not, individuals swinging those signs on corners for quick lube, pizzas or clearance sales – but there it is speaking to those either walking or driving by your business, in all weather conditions.

Affordable
Big bang for the buck on exposure or impressions. Sure, you can get a broader audience on TV or radio but we all know it’s about frequency, so how much can you afford? And it does work for some. But for those who drive by your business, the likelihood of them buying your services is greater than the individual on the other side of the county hearing a sound bite. It’s no wonder it’s one of our top sellers out of all our sales graphics, signs and decals.

What is the material?
Most of what we provide is adhesive backed vinyl. We typically cut lettering and images from a wide variety of vinyl colors but many times we digitally print graphics onto adhesive backed vinyl including pictures and four color graphics. We also offer a digitally printed perforated vinyl, similar to what you see on buses, that allows you to see out the window, but not in.

Easy to install
Although we install window graphics on demand for those in our immediate service area, most of what we sell can and is installed by the end user. We provide directions and rarely have we had to rerun graphics for a botched application in eighteen years.

The vinyl can be applied to the outside of the window which usually has the best visibility since many windows have UV inhibitors which can darken the glass. It can also be applied to inside of the window facing out. That usually applies to businesses on upper floors or in areas of high vandalism which is usually a greater concern than reality.

Design
Here’s the fun part – figure out what you want to say then plug it in to your available window space. If you have large windows, you don’t need to letter the whole area. If you have smaller windows you might have a series of “bullet points” going across a series of windows or even vertically on a window.

Don’t over do it. Be simple and readable for best impact. Good News! We can help you with your layout. Just send us dimensions of your windows and the elements of your message and we’ll send back layouts. Better yet, send us a digital picture of the store front with a few dimensions then we’ll do the rest in the proofing process.

The Static Option
Static clings can be an effective alternative. They can be small, placed near your entry door or they can be oversized, up to 4 feet or longer. We don’t recommend them for a semi permanent application since they have shelf life and the static is not as stable as vinyl over a period of time. Temperature, window grime, dirt, etc also can affect how it performs. But they are great for shorter term sales, promotions, etc.

Tips on Color
Before you decide to put your favorite color on the window check to see if it’s visible. I usually recommend taking a sheet of paper close to your color choice and tape it to the window. Take a look from the typical viewing distance and see if it has impact. The same goes for inside applications. The most popular color is white followed by mostly light colors. White outlines also help bring out other colors. Black disappears on glass – not recommended!

Removal of Vinyl
It’s easy – the materials you need is one of those razor blades with the plastic grip you find at every hardware and drug store and possibly a heat gun or hair drier to help loosen the adhesive. Just carefully lift an edge of the vinyl and pull it off. Sometimes I use either Windex or something similar to act as a lubricant for the blade so you don’t damage the window.

Lead-time
The typical lead-time is 2-3 days from approval of artwork.

Visit our website for window lettering applications to give you some ideas to leverage your business.

Good Selling!

First quarter review – yikes, are you kidding! It’s two weeks short of ending first quarter. It wasn’t too long ago that I was figuring out how to navigate the rocky shoals of this whole year.

Did the ground hog, or was it Adam Smith just see his shadow? Where do we look today for credible economic information – what can or should we expect? The consensus by those in the know or in the “should know”, including your local banker project slow recovery. Probably no discernable change to most of us until late this year or as late as 4th quarter 2010. It’s as your instincts suspected, a continuance of business “not as usual”.

We all need to review our business model even after we adjusted it late last year, and see if it still applies to this market. Shortly, you will have a three month history to weigh and analyze your situation – expenses, revenues, margins, etc. Chose a strategy that is realistic and tough. It’s always a nice problem to deal with increased production and hiring, but we should wait to see the “whites of their eyes” for the up tick in our business before we slip on those rose colored glasses. Continue Reading »

Why use dimensional letters?

Dimensional letters whether on the outside of a building or in the reception area of a business adds an aura of presence, a substantive statement of confidence and longevity.  It’s not just a shingle or sign thrown up to identify a business, which are effective for identifying a business and what they do. It’s a bolder impression.  People have been exposed to dimensional lettering over the years at companies that are attempting to project an impression of confidence, stability and longevity like government buildings, large corporate entities, law firms, and, yes, financial institutions. The list goes on.

Continue Reading »

How Do They Know? What Are They Trying to Tell Us?

 After a cold, long winter not to mention a cruel, torrid economic environment, the birds are back making conversation in the wee morning hours after a long, self imposed exile.  I can’t say for sure what they were squawking about, but I think it was change is coming; spring, rebirth – time for rebuilding. Longer days, people taking to the streets, attitudes changing; activity, it’s all good for business.

 So here we all are, having survived our impending demise as reported in the news; time to get on the horse and proactive towards increasing sales and making some profits.

 Think Spring - what is the mindset of your customers this time of year? How can we direct attention to the benefit of our widgets to current and potential customers?  Let’s tailor our marketing efforts to what our customers are looking for now. Continue Reading »