Nailed It!

Don’t banners look like, well, banners? Well, yes and no. In most cases, up close, banners look temporary, like fabric! But from a distance they look permanent, like wood, metal etc, but cost substantially less. I have a customer who just now is replacing a 40’ banner they put up on their building twelve years ago. From the freeway it looked like a permanent sign.

But whether you like their appearance or not, they achieve their objective:

• Cost effective per square foot for maximum impressions
• High visual impact if designed properly
• Versatile color options, one to full color
• Quick turnaround

No matter the economy, but especially when extremely challenging, you need to take action fast when windows of opportunity appear – before they close! For example:

• Inventory reductions
• Seasonal market influences
• Time sensitive sales
• Sport and convention events
• Trade shows, etc.

Banners can help big time and not break your budget!

Banner choices: Continue Reading »

Don’t banners look like, well, banners? Well, yes and no. In most cases, up close, banners look temporary, like fabric! But from a distance they look permanent, like wood, metal etc, but cost substantially less. I have a customer who just now is replacing a 40’ banner they put up on their building twelve years ago. From the freeway it looked like a permanent sign.

But whether you like their appearance or not, they achieve their objective:

• Cost effective per square foot for maximum impressions
• High visual impact if designed properly
• Versatile color options, one to full color
• Quick turnaround

No matter the economy, but especially when extremely challenging, you need to take action fast when windows of opportunity appear – before they close! For example:

• Inventory reductions
• Seasonal market influences
• Time sensitive sales
• Sport and convention events
• Trade shows, etc.

Banners can help big time and not break your budget!

Banner choices:

It’s important to match the right type of banner to how it’s being used to achieve maximum value.

Quick one time uses: Medium weight banners with grommets, no hems. They are weatherproof and less expensive. Reuse them for next year’s events.

Indoor/outdoor applications: Medium weight, 10 oz banners, sewn hems with grommets or pole pockets. Designed for multiple uses, great for trade shows or annual events.

Outdoor, high exposure to the elements: Heavy duty, 13 oz banners with sewn hems and grommets. Applications include For Sale or Lease, parking, directional, sponsor banners, upcoming construction projects, etc.

Mesh banners: For oversized or high wind applications: These banners are extremely durable due to the mesh design which reduces positive and negative wind loads. Installers love them since they are light weight for installation, acting less like a “sail” like their vinyl counterpart. Uses include street banners, finish lines, huge building banners, and more. Again, effective and economical.

Two sided, blackout banners: Ideal for catching traffic in two directions with your message. Specifically designed fabric includes a black out film between vinyl layers to eliminate shadowing from the other side. Great for street pole banners announcing upcoming events or change of seasons. Also used for street banners spanning the roadway announcing annual events, i.e. rodeos, trade fairs, fun runs, etc.

Lightweight, wrinkle resistant polyester banners: Great for trade shows or band backdrops. Traveling across the US or overseas and need high impact graphics? Pull this out of your suitcase, let it relax, and you’re in business.

Banner Rehab for ultimate flexibility: Announcing a date specific event this year? Changing sponsors from one year to the next? Call us for the date change or new sponsors and we’ll send back your new information to be applied and blend to your banner. In some cases, too many changes make rehab not cost effective and you should just plan on a new banner.

Banner Care Rules:

First: Don’t lose the banners – good for our business, expensive for yours.

Second: Don’t fold them like a shirt. If possible, just role them up-digital banners with print to the inside, banners with vinyl lettering roll with lettering to outside-in any case, roll them up, keep them dry and make note of where you store them.

Banners are versatile and cost effective especially in tough economic times. It’s all about “impressions” so get your business out there!

A Historic Time.

History is in the wind – the inauguration, no matter what your political compass and the economy. Many of us will remember this moment in time for the uncertainty in the market, reduced sales activity, hard choices in our own businesses in the midst of industry icons falling by the wayside.

The good news for smaller businesses is that decisions can be made today that can positively affect sales activities tomorrow or this week. Make your list and prioritize with the top choice having the most immediate impact on increasing revenues. There is business activity out there and you need to secure your share, even at the expense of competition.

• Stay visible – network, email, direct mail, special offerings, whatever you can fit into your budget. Banners espousing sales, new inventories, limited offerings or decals on invoices and statements reinforcing your marketing campaign have high impact for few dollars. The subliminal impressions that you create keeps you in front of your customers. The benefits range from them actually responding to your offering to keeping you close at hand when they have a need for your widget. Vehicle graphics and lettering – your company logo or graphics or magnetic signs on your company rigs running around town or just parked in front of your business are like a moving billboard. Don’t forget your office window or door graphics and lettering – this is who you are and what you do, is it communicating properly?
• Keep an eye on your expenses – check your backlog plus projected sales vs your projected expenses. See if you need to adjust your operating costs until activity improves – profit might even be in the results and should be an objective, not just survival!
• Persevere – your company and employees are worth it, the alternatives aren’t plentiful these days.

Every day you make an effort that benefits your company you are one day closer to not only surviving but becoming more efficient and profitable. You’ve made it through November, December and almost January. Spring is just around the corner ushering in brighter days and improved business activity.

Good Selling!