Nailed It!

Decals – Big Bang for the Buck

Think about it. How can we reach our existing and potential customer base to enhance our visibility and brand without breaking the bank with the typical expensive mediums available? Decals! No matter what size big or small, you can enhance your visibility and “impressions” daily to the market place.

You have flexibility on shape, sizes, artwork and budget. Let’s list a few of the most common applications:

• Your decals on every product you ship out the door. Attrition occurs with every customer you deal with so it’s always a good reminder to those on the receiving end where the product came from.
• Your decals for display in your customers’ windows
• Your decals for display on vehicles

Here are some of the many applications of decals for you or your customers:

• School booster clubs for vehicles-universities to grade schools
• Decals for school or club sport teams
• Parking permit decals for businesses and schools
• Campaigns-political or some local initiatives-for display on vehicles
• Product branding
• Equipment identification and instructions for manufacturers
• Construction companies for equipment identification, vehicles, hardhats, etc
• Vehicles decals/graphics-cars, trucks, motorcycles, boats, all recreational vehicles
• Promotional decals-create or pick any unique design and make them available to customers for free. Seasonal or holiday designs are popular-Winter, Fourth of July

There are many types of decals:

• Standard outdoor decals with the adhesive on the back
• Indoor decals with face adhesive
• Decals exposed to potential abrasion requiring added protection with a laminate overlay
• Temporary decals where easy removal is important
• High tac adhesives where surface bonding is an issue

The benefits of decals are diversity in applications, size, graphics, low shipping costs, maximum visibility to customers for a reasonable cost.

Especially in this market, we need to capitalize on efficient, cost effective ways to promote our products with maximum visibility to existing and potential customers.

Decals, good bang for the buck!

Good Selling!

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Good News! It’s a miracle! Got up this morning, looked into the mirror and realized most of us are still alive, though slightly bruised from fighting our way though most of the winter months. It’s like working out and using those muscles or marketing and operation tools we haven’t used in a long time – in some cases years. Sore yes, but after reading about how terrible it is from every form of media, you might think it was a foregone conclusion that our businesses were in the grave.

Spring is in sight. Days are longer, people are starting to go outdoors, and the phones are actually starting to ring a few times – certainly more than a few weeks ago. Can’t wait for the government or TARP to jumpstart our businesses or sales – of course we all know that, but had to be said.

Time to wick some of that Spring activity into February. We need to remind our current and prospective customers that it’s a good time to buy for future needs. Most manufacturers have capacity to fill before the spring activity starts to trickle in which means deals! Continue Reading »