Nailed It!

Decals – Big Bang for the Buck

Think about it. How can we reach our existing and potential customer base to enhance our visibility and brand without breaking the bank with the typical expensive mediums available? Decals! No matter what size big or small, you can enhance your visibility and “impressions” daily to the market place.

You have flexibility on shape, sizes, artwork and budget. Let’s list a few of the most common applications:

• Your decals on every product you ship out the door. Attrition occurs with every customer you deal with so it’s always a good reminder to those on the receiving end where the product came from.
• Your decals for display in your customers’ windows
• Your decals for display on vehicles

Here are some of the many applications of decals for you or your customers:

• School booster clubs for vehicles-universities to grade schools
• Decals for school or club sport teams
• Parking permit decals for businesses and schools
• Campaigns-political or some local initiatives-for display on vehicles
• Product branding
• Equipment identification and instructions for manufacturers
• Construction companies for equipment identification, vehicles, hardhats, etc
• Vehicles decals/graphics-cars, trucks, motorcycles, boats, all recreational vehicles
• Promotional decals-create or pick any unique design and make them available to customers for free. Seasonal or holiday designs are popular-Winter, Fourth of July

There are many types of decals:

• Standard outdoor decals with the adhesive on the back
• Indoor decals with face adhesive
• Decals exposed to potential abrasion requiring added protection with a laminate overlay
• Temporary decals where easy removal is important
• High tac adhesives where surface bonding is an issue

The benefits of decals are diversity in applications, size, graphics, low shipping costs, maximum visibility to customers for a reasonable cost.

Especially in this market, we need to capitalize on efficient, cost effective ways to promote our products with maximum visibility to existing and potential customers.

Decals, good bang for the buck!

Good Selling!

Vehicle lettering and graphics are a proven, effective advertising medium for any business. What other advertising promotes business 5 to 7 days a week with all that exposure – not to mention mobile – for, and this is important, a one time expense. You can certainly use the local paper, radio or even TV, but the meter is running every time they mention your business name. Continue Reading »

How Do They Know? What Are They Trying to Tell Us?

 After a cold, long winter not to mention a cruel, torrid economic environment, the birds are back making conversation in the wee morning hours after a long, self imposed exile.  I can’t say for sure what they were squawking about, but I think it was change is coming; spring, rebirth – time for rebuilding. Longer days, people taking to the streets, attitudes changing; activity, it’s all good for business.

 So here we all are, having survived our impending demise as reported in the news; time to get on the horse and proactive towards increasing sales and making some profits.

 Think Spring - what is the mindset of your customers this time of year? How can we direct attention to the benefit of our widgets to current and potential customers?  Let’s tailor our marketing efforts to what our customers are looking for now. Continue Reading »