Nailed It!

Window Lettering and Graphics

Why’s this so important? Because it’s all about you and your business! If designed properly, it sends a message, every day, all year long about who you are and what services and products you offer. It may not be as affective as hiring those talented, or not, individuals swinging those signs on corners for quick lube, pizzas or clearance sales – but there it is speaking to those either walking or driving by your business, in all weather conditions.

Affordable
Big bang for the buck on exposure or impressions. Sure, you can get a broader audience on TV or radio but we all know it’s about frequency, so how much can you afford? And it does work for some. But for those who drive by your business, the likelihood of them buying your services is greater than the individual on the other side of the county hearing a sound bite. It’s no wonder it’s one of our top sellers out of all our sales graphics, signs and decals.

What is the material?
Most of what we provide is adhesive backed vinyl. We typically cut lettering and images from a wide variety of vinyl colors but many times we digitally print graphics onto adhesive backed vinyl including pictures and four color graphics. We also offer a digitally printed perforated vinyl, similar to what you see on buses, that allows you to see out the window, but not in.

Easy to install
Although we install window graphics on demand for those in our immediate service area, most of what we sell can and is installed by the end user. We provide directions and rarely have we had to rerun graphics for a botched application in eighteen years.

The vinyl can be applied to the outside of the window which usually has the best visibility since many windows have UV inhibitors which can darken the glass. It can also be applied to inside of the window facing out. That usually applies to businesses on upper floors or in areas of high vandalism which is usually a greater concern than reality.

Design
Here’s the fun part – figure out what you want to say then plug it in to your available window space. If you have large windows, you don’t need to letter the whole area. If you have smaller windows you might have a series of “bullet points” going across a series of windows or even vertically on a window.

Don’t over do it. Be simple and readable for best impact. Good News! We can help you with your layout. Just send us dimensions of your windows and the elements of your message and we’ll send back layouts. Better yet, send us a digital picture of the store front with a few dimensions then we’ll do the rest in the proofing process.

The Static Option
Static clings can be an effective alternative. They can be small, placed near your entry door or they can be oversized, up to 4 feet or longer. We don’t recommend them for a semi permanent application since they have shelf life and the static is not as stable as vinyl over a period of time. Temperature, window grime, dirt, etc also can affect how it performs. But they are great for shorter term sales, promotions, etc.

Tips on Color
Before you decide to put your favorite color on the window check to see if it’s visible. I usually recommend taking a sheet of paper close to your color choice and tape it to the window. Take a look from the typical viewing distance and see if it has impact. The same goes for inside applications. The most popular color is white followed by mostly light colors. White outlines also help bring out other colors. Black disappears on glass – not recommended!

Removal of Vinyl
It’s easy – the materials you need is one of those razor blades with the plastic grip you find at every hardware and drug store and possibly a heat gun or hair drier to help loosen the adhesive. Just carefully lift an edge of the vinyl and pull it off. Sometimes I use either Windex or something similar to act as a lubricant for the blade so you don’t damage the window.

Lead-time
The typical lead-time is 2-3 days from approval of artwork.

Visit our website for window lettering applications to give you some ideas to leverage your business.

Good Selling!

Decals – Big Bang for the Buck

Think about it. How can we reach our existing and potential customer base to enhance our visibility and brand without breaking the bank with the typical expensive mediums available? Decals! No matter what size big or small, you can enhance your visibility and “impressions” daily to the market place.

You have flexibility on shape, sizes, artwork and budget. Let’s list a few of the most common applications:

• Your decals on every product you ship out the door. Attrition occurs with every customer you deal with so it’s always a good reminder to those on the receiving end where the product came from.
• Your decals for display in your customers’ windows
• Your decals for display on vehicles

Here are some of the many applications of decals for you or your customers:

• School booster clubs for vehicles-universities to grade schools
• Decals for school or club sport teams
• Parking permit decals for businesses and schools
• Campaigns-political or some local initiatives-for display on vehicles
• Product branding
• Equipment identification and instructions for manufacturers
• Construction companies for equipment identification, vehicles, hardhats, etc
• Vehicles decals/graphics-cars, trucks, motorcycles, boats, all recreational vehicles
• Promotional decals-create or pick any unique design and make them available to customers for free. Seasonal or holiday designs are popular-Winter, Fourth of July

There are many types of decals:

• Standard outdoor decals with the adhesive on the back
• Indoor decals with face adhesive
• Decals exposed to potential abrasion requiring added protection with a laminate overlay
• Temporary decals where easy removal is important
• High tac adhesives where surface bonding is an issue

The benefits of decals are diversity in applications, size, graphics, low shipping costs, maximum visibility to customers for a reasonable cost.

Especially in this market, we need to capitalize on efficient, cost effective ways to promote our products with maximum visibility to existing and potential customers.

Decals, good bang for the buck!

Good Selling!