Apr 02 2009
Vehicle lettering and graphics are a proven, effective advertising medium for any business. What other advertising promotes business 5 to 7 days a week with all that exposure – not to mention mobile – for, and this is important, a one time expense. You can certainly use the local paper, radio or even TV, but the meter is running every time they mention your business name. Continue Reading »
Mar 13 2009
First quarter review – yikes, are you kidding! It’s two weeks short of ending first quarter. It wasn’t too long ago that I was figuring out how to navigate the rocky shoals of this whole year.
Did the ground hog, or was it Adam Smith just see his shadow? Where do we look today for credible economic information – what can or should we expect? The consensus by those in the know or in the “should know”, including your local banker project slow recovery. Probably no discernable change to most of us until late this year or as late as 4th quarter 2010. It’s as your instincts suspected, a continuance of business “not as usual”.
We all need to review our business model even after we adjusted it late last year, and see if it still applies to this market. Shortly, you will have a three month history to weigh and analyze your situation – expenses, revenues, margins, etc. Chose a strategy that is realistic and tough. It’s always a nice problem to deal with increased production and hiring, but we should wait to see the “whites of their eyes” for the up tick in our business before we slip on those rose colored glasses. Continue Reading »