Nailed It!

A Time for Thanks, Giving and Business

Thanks!

Change is in the wind. Challenges abound in every sector of the economy. Anyone who owns a business or has the authority to influence direction in any size business or public entity is on the front line 24/7 working hard to find the available opportunities. In some cases it might be just to stay in sight of last years numbers, keep afloat, or actually improve performance through niche markets or at the expense of weaker competitors.

But now is the time be thankful for family, friends and good health. We need to express our thanks to our most important key to success – our employees and co-workers. Only with great employees, their commitment and their contribution at all levels, because all tasks are important, will the whole succeed.

Giving!

It’s also a time of giving to the extent we can, because there are many who are less fortunate. Somewhere along the line we have been recipients of someone’s goodwill and generosity – pay it forward, or as I say, play it forward. Whatever your village, it makes a difference and a better place. Continue Reading »

Let’s start with your image

Last week we talked about getting off our heels and putting new life into our marketing efforts to benefit our businesses. I’m sure we have all read or heard of businesses that prosper during downturns. One thing they have in common is energizing their marketing efforts for their widgets. And their success doesn’t require selling the magical widget. They separate themselves from the crowd of competitors and demonstrate why their service or product is at least as good as what’s out there and why potential customers should buy from them. Continue Reading »